Users don’t want to wait for pages to load, so Google tends to rank fast-loading sites higher. If you’re unsure how fast (or slow) your site is, check out your Core Web Vital scores using the report in Google Search Console. This helpful tool will point out areas where your site speed can be improved so you know what to work on.
The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page. They’re essentially a precursor for the main content on your site. On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings. When you work on on-page optimization for each of these elements, you make it easier for search engines to crawl and understand your page.
This conveys that content based SEO Anomaly on personal experience is no less important than those created by individuals with formal expertise. In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image. AIOSEO will tell you whether you’ve gone over the character limit. You also have the option to create a different title, that will display in search results, than the one on your page. Picking the right keywords can make a big difference when it comes to achieving your online goals. If you have a small business, acquiring that qualified traffic is key to growing brand awareness, conversions, and sales.
Top AI Search, SEO & Content Trends To Prioritize In 2025
If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index.
Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content. Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result. The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content. Most modern Content Management Systems such as WordPress and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy. The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content.
Use External (Outbound) Links
Specifically, I published an ultimate guide to mobile optimization. But sometimes you’re better off with content that’s completely different. If you see sites with a high number of common keywords, then you can consider them your competitors.
The most popular example of off-page SEO is link building, which involves getting other websites to link back to your website. If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it.
This helps Google better organize your content so it’s ready for search engine results. Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur outside of your website, signaling to search engines (and humans) that your brand is credible and relevant. Off-page SEO strategies can improve your brand reputation, increase rankings, and drive traffic. Some of those optimizations are visible on the page itself while others are behind the scenes.
- You need to encourage clicks by offering value to searchers from a user experience point of view.
- NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number.
- If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings.
- The GBP is simply the requirement for getting featured in Google’s map pack.
Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers. We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. Add any original or stock imagery to your site and review your alt descriptions.
If your content is popular on social networks, Google will take notice. The best way to help make this happen is to include share buttons on your website. It should be super easy for anyone reading your website or one of your blog posts to share it on their own social media profiles.